Tuesday, May 5, 2020
Deficit Financing International Journal of Accounting Research
Question: Describe about the Deficit Financing: International Journal of Accounting Research? Answer: Introduction Exchanged rate is the rate at which one currency is exchanged with some other currency. The value of exchange rate is influenced by various factors such as inflation, balance of trade, public finance, interest rate, etc. Every country tries to keep a control on its home currency so as to prevent its value from depreciating. Gross Domestic Product refers to the monetary value of final good and services produced within the domestic territory of the country. Country Analysis 1. The GDP of India in the year 2013 was 1876.80 billion US dollars. India is the second largest populated country. It accounts for around 17.5 per cent of total worlds population. The population of India was marked to be around 1,276,401,849 in the year 2014.(Patnaik, 2013) The GDP growth rate of India from 1951-2014 is marked to be around 5.83 per cent.(Pandey, 2012) The graph of Balance of trade of India for past 5 years is: The graph of Inflation rate of India for past 5 years is: 2. Lower Inflation rate increases or exerts an upward pressure on the countrys currency value, as the total purchasing power of that country increases. Thus the inflation rate of India is comparatively low in 2014 as compared to last four years which thus increases its currency value. More is the demand for foreign currency lesser is the value of home currency. Deficit Financing decreases the value of home currency. Since the value of balance of trade is deficit, and it keeps on increasing over the last five years, it exerts a downward pressure on the exchange rate of the Indian currency. (A.Sunday, 2013) Exchange Rate Overview 2(a) Graph showing the 5 year historical exchange rate between the US dollar (USD) and Indian currency. 2(b) On Jan 28, 2015, 1 US dollar = 0.01630258 rupee. 2(c ) Let us take the bid/ask price for a particular day i.e. 44.075/44.125 Therefore, spread percentage= {(44.125-44.075)/44.125}*100 = 0.11% 2(d) As per our above findings, we draw this interpretation that the rate of exchange of rupee with US dollar in a decreasing trend. No, it does not match with our initial expectation. We expected our home currency value to be on an increasing trend rather to be on the decreasing trend. (Nagendran, 2008) Country Influence On Exchange Rate 3(a) A country should intervene in its exchange rate mechanism due to the following reasons: To control the depreciating exchange rate: a country may intervene in its exchange rate mechanism to prevent its currency from depreciating. This can be done by buying local currency through using some of the countrys foreign exchange reserve. To control the level of inflation: Higher the level of inflation of a country, lower is the value of currency of that particular country. Thus a country may intervene to control the level of inflation in order to control its currency from depreciating.(JAYACHANDRAN, 2013) To control negative balance of trade: Negative balance of trade increases the demand for foreign currency and reduces the value of the home currency. A country may intervene in its exchange rate mechanism to control the deficit balance of payment and to generate surplus by increasing the level of export and reducing the level of import.(Mirchandani, 2012) 3(b) The primary mechanisms that governments have to undergo in order to influence their currencys exchange rate are as follows: Change in Bank Rate: Government in order to manage the exchange rate mechanism keeps a control on the bank borrowing and lending rate. Government through its apex bank increases the bank rate when the level of inflation is increased in the country. As the higher inflation level puts a downward pressure on the countrys exchange rate. Export Promotion: The value of exchange rate can be increased by increasing the level of export. Government reduces various export duties so as to encourage exports. Government also gives cash assistance and subsidies to exporters to stimulate the level of export. Various facilities like quality control, provision of market information and arranging exhibitions of exportable goods in foreign countries are also given to promote exports.(Pettinger, 2012) Production of import substitutes: Steps are taken up by the government to encourage the production of import substitutes. This will help to save the amount of foreign exchange in the short run by replacing the use of imports by these import substitutes. Fiscal Policy: It aimed at reducing the total government expenditure which helps in the exchange rate mechanism. An increase in direct taxes will reduce the disposable income of the people. This will lead to a reduction of consumption and a decrease of imports. A cut in government expenditure will have the same effect of reducing the demand for imported goods. (Neely, 2004) 3(c ) India intervenes in its exchange rate mechanism. Some of the measures or steps taken to manage the exchange rate are as follows: Since independence central bank of India has been changing its bank rate several times till now. Central bank increases the bank rate when inflation increases in the country. Again when downward tendencies are observed, central bank attempts to bring the economy of our country to stable condition.(Mittal, 2012) Fiscal policy has been introduced by the Indian government to cut the level of government total expenditure and to manage the exchange rate mechanism effectively. Measure such as buying and selling of securities in open market has been adopted by Indian government in order to effectively manage the exchange rate of Indian currency. Indian government is tapping more into foreign market by expanding the level of export and reducing the level of import. It helps to increase the value of Indian currency in foreign market.(Rishipal, 2012) Conclusion Every country should adopt all necessary measures in order to control the deficit financing and an increase in the rate of inflation so as to prevent their value of currency from depreciating. All necessary fiscal and monetary measures should be adopted and new reform measures should be introduced in order to effectively manage the exchange rate mechanism. References A.Sunday, O. (2013). Deficit Financing. International Journal of Accounting Research , 4-10. JAYACHANDRAN. (2013). Impact of exchnage rate on trade and GDP. International Journal of Marketing, Financial Services Management Research , 1-10. Mirchandani, A. (2012). Determinants of Exchange rate. International journal of Economics and financial Issues , 1-5. Mittal, A. K. (2012). FOREIGN EXCHANGE MARKET IN INDIA: . GIAN JYOTI E-JOURNAL , 3-9. Nagendran, R. (2008). Study of foreign exchnage rate volatility in India. Journal of contemprory research management , 1-2. Neely, C. J. (2004). Foreign exchange Intervention. FEDERAL RESERVE BANK OF ST. LOUIS , 1-6. Pandey, A. K. (2012). India's GDP Performance. Free Press Journal , 1-3. Patnaik, A. (2013). Study of Inflation in India. International Research Journal of Social science , 1-5. Pettinger, T. (2012). Government intervenes in exchange management. Economics , 1-1. Rishipal, D. (2012). Foreign Exchange Management during fluctuating exchange rate. International Journal of Innovations in Engineering and Technology , 2-11.
Saturday, April 18, 2020
Lââ¬â¢orealââ¬â¢s Way to Success in the European Haircare Products Industry Essay Example
Lââ¬â¢orealââ¬â¢s Way to Success in the European Haircare Products Industry Essay Lââ¬â¢orealââ¬â¢s Way to Success in the European Haircare Products Industry Introduction: Lââ¬â¢oreal, the name of the cosmetics giant, appears with high frequency in nearly all world-class newspapers and magazines in recent times. There is a striking headline in the Independent (London, England) on Feb 21, 2004 p54, ââ¬Å"LOreal builds on two decades of growth as profits soar. â⬠The news is ââ¬Å"Loreal has set its sights on notching up two decades of consecutive annual double-digit growth after reporting a 13. 5 per cent rise in profit last year. â⬠Lindsay Owen-Jones, chairman, showed his confidence for the rate of internal sales growth next year. Maybe it is not too difficult for a company to rank first of its annual sales growth. But it seems a mystery for a company to keep its position of market-leader in the world with annual double-digit growth for 19 years and even more enigmatical for a company in the cosmetics industry. How can Lââ¬â¢oreal compete against its rivals and gain todayââ¬â¢s success? Letââ¬â¢s go back to 1997. At that time, Lââ¬â¢oreal was the market leader in France and at the end of June, after considerable coordination between company headquarters and subsidiaries, Lindsay, stated the companyââ¬â¢s new mission : Make Lââ¬â¢oreal Elseve a leader throughout Europe. We will write a custom essay sample on Lââ¬â¢orealââ¬â¢s Way to Success in the European Haircare Products Industry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Lââ¬â¢orealââ¬â¢s Way to Success in the European Haircare Products Industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Lââ¬â¢orealââ¬â¢s Way to Success in the European Haircare Products Industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Though shampoo was used by 83. 5% of the population, there was little brand loyalty and it was extremely difficult to create any. A widespread belief in Europe is that changing shampoos frequently was good for the hair because otherwise it would get used to a particular shampoo and the result would not be so satisfactory. The important reason is that shampoo is a product which can help Lââ¬â¢oreal penetrate into all households by all kinds of people. Leadership in the shampoo could give Lââ¬â¢oreal a considerable boost in its brand recognition and make it accessible to the young customers and males. The ardousness ahead of Lââ¬â¢oreal was obvious. This article will base on Lââ¬â¢oreal, the pilgrimââ¬â¢s progress, to analyze what critical success factors of Lââ¬â¢oreal are to create its competitive advantage and how Lââ¬â¢oreal has successfully sustained its advantage with the marketing strategy to underpin its position step by step in the European haircare market. Critical Success Factors of an Organization Critical Success Factors in General Johnson Scholes states (p. 151) that critical success factors (CSFs) are those product features that are particularly valued by a group of customers and, therefore, where the organization must excel outperform competition. â⬠Hooley et al (1998, p. 45) thought that ââ¬Å" The essential factors in choosing how to create the competitive advantage are that it must be on a basis of value to the customer (lower prices, superior quality, better service). ?Core Competences: Hamel and Prahalad (cited Lynch 2003, p. 235) said t hat ââ¬Å"Core competence are a group of production skills and technologies that enable an organization to provide a particular benefit to consumers â⬠¦. hey act as a fundamental resource of the organization. â⬠Johnson Scholes (2002, p. 156) thought that the most important feature of core competence is robust, i. e. being difficult to imitate. The aim can only be obtained through the constant innovation. The following is the analysis of Lââ¬â¢orealââ¬â¢s critical successful factors. ?Resources Creating Competitive Advantage 1. Processes, Products, Services 2. Human Resources 3. Information 4. Financial Resources Porter (1985) suggests that the above four kinds of resources can create a competitive advantage and that cost leadership and differentiation strategies could be adopted. The analysis of Lââ¬â¢orealââ¬â¢s success will be illustrated as follows. Lââ¬â¢orealââ¬â¢s critical successful Factors ?Core competences: Constant research and innovationââ¬â the determinant of Lââ¬â¢orealââ¬â¢s competitive position 1. Historical analysis: Lââ¬â¢oreal was founded in 1907 by the chemist Eugene Schuller, since then the Group carried on the tradition that put research at the centre of his development strategy. From the review of Lââ¬â¢orealââ¬â¢s history, it is obvious that result of research and innovation is the determinant of its competitive position. . 978: Elseve had a positioning as a shampoo for damaged hair and was seen as too rich, too nourish and too heavy to be used on a daily basis. But at this time, the frequency in the use of shampoos increased dramatically and shampoos which has the hasteristic of being gentle and mild enough to be used every day became more appealing to consumers. Timotei, Ultra Doux and MIxa baby a baby s hampoo became the market leader because it was as so mild that it can be used every day. When planning Elseveââ¬â¢s brand extension, Lââ¬â¢oreal decided to offer separate products for frequent and less- frequent shampooing. This gave rise to products such as Elseve Baslsam, Elseve Frewuence, Elseve Volume Nd Elseve for oily hair. But the positioning has not made much improvement. 1987: Following a new product launched by Timoei, the market had its new trend: active ingredients were in fashion and products started to introduce natural ingredients. The Elseve products were renewed and Lââ¬â¢oreal decided to target new market segments. The idea was to offer products for all types of hair, enriching the formula with a different active ingredient for each type of hair. 994: Lââ¬â¢oreal developed a silicone-based formula which treated each stand of hair individually, leaving it very soft and easy to comb as it was thoroughly detangled. Consumers noticed this immediately and Elseve successfully enter the normal hair segment of the market. Thereafter, Lââ¬â¢oreal profited from the advantage of polyesters and silicone. The successful combination of the two ingredients in the shampoo formula gave Lââ¬â ¢oreal a major advantage over its competitors and escalated its competitive position. 1995: The company launched Elseve Multicitamines and added the Technicare line to the Elseve product range. Elseve Multivitamines used a silicone-based formula that tested better than the composition of Procter Gambleââ¬â¢s silicone-based Pantene which at the time was the European market leader. Launching Elseve Multivitamines enabled Elseve to increase its target segments, addressing not only consumers with damaged hair or other hair care problems bur also people with normal hair. The new formula was the milestone of Lââ¬â¢orealââ¬â¢s shampoo battle. The innovation of research brought a series of good results: increase of sales and so did prices. The high revenue made it possible to increase the advertising budget, further increased its market share. Since then, with the leading position of the new skills and constant development as well as successful implementation of marketing strategy, Lââ¬â¢oreal went steadily towards its No 1 position. 2. Panorama of Research Development in todayââ¬â¢s Lââ¬â¢oreal: The continuous innovation has helped Lââ¬â¢oreal gain its competitive advantage and kept on escalation of its competitive position, from a French leader to be a European Leader and now the world leader. Lââ¬â¢oreal regards research as the heart of the business. The investment in research is much higher than that of its rivals. 1)Delicate combination of Research and Marketing: a)A balance between the creative RD and marketing-led RD has kept Lââ¬â¢oreal launching new viable products continuously. i. Advanced research: this is a long-term research with the aim of developing new ingredients, better understanding and improving the effectiveness of new ingredients and products as well as better understanding its toxicological effects. For example, marketers wanted a natural fruit-based shampoo range for the European market. It took 10 years of hard RD to develop the formulae for the Fructis range. Lââ¬â¢oreal is reasonable to give scientist freedom to work on their long-term ideas. Ultimately, in July 1996 in France tests showed spectacular results of the Fructis range on the quality of hair. Within the first six months alone, it had sold nearly 5 million units and since then it has helped Lââ¬â¢oreal capture 28 percent of the European shampoo market by being rolled out into not only European market but also in Scandinavia, Russia and Chile. On the health front, an International Safety Assessment Department of Lââ¬â¢oreal looks in-depth at the toxicological profile of all the ingredients used and assesses the safety and tolerance of all formulations before they are used and put on the market. ii. Applied research: this level takes over ideas from both Lââ¬â¢orealââ¬â¢s own advanced research and from what has been done outside the company to refine new materials and put them into practice. It will take a long time to evaluate its effectiveness, its acceptance in use. For example, Research Institute in Chicago is dedicated to advanced research to improve understanding of the properties and specific requirements of the skin and hair of people of African descent.. 2)During the development work of new product, it is quite important of the researchers not lose sight of industrial reality. There more formal contacts between scientists and marketers which is unusual in other companies. Some formal meeting held usually including the contents such as: one day per month to discuss the progress of current projects; two or three meetings per year for the scientists to reveal their goodies to the marketers. )Renovating faster than competitors: In the hypercompetitive market conditions, it is no longer enough to plan for sustainable positions. In order to gain advantages, firms must be prepared to pre-empt imitation by others. With continuous launch of new products and brands, Lââ¬â¢oreal hopes to make a strong and immediate impact on the market. ?Resources Creating Competitive advantages: Companies can add value by creating competitive advantage through the incremental management of the following resources. 1. Processes, Products , Services: )Selecting Raw materials and close relationship with suppliers: Lââ¬â¢oreal pay much attention on the selection of the raw materials. With the aim of product safety and effectiveness, all the 2,800 raw materials used are continuously being renewed at a rate of 150 a year. The suppliers all over the world manage Lââ¬â¢oreal to obtain the highest natural ingredients. Lââ¬â¢oreal set out to promote and develop the use of raw materials from natural, renewable sources. In 2002, 39. 7% of their raw materials in volume terms came from plants. These new raw materials are the product either of LOreal Research or of research carried out by suppliers. A constructive ongoing dialogue with its suppliers plays an important role during the process. Using this diversified approach, progress has already been made in raw material selection. Partnerships allow them to establish a close, long-term relationship with suppliers based on innovation, safety and quality. 2)Reducing operating cost of products: It streamlines packaging, gains economies of scale in the aggressive management of the top performing brands. Elseve (Elvive, ElVital) shampoo bottles have been improved and now require almost 25% less material, which equates to almost 450 tons of polyethylene a year saved. In addition to this reduction, the indirect effects on transport and recycling are also minimized. 3)Address possible segments: Lââ¬â¢oreal has made an elaborate and deep study so as to address possible market segments. It has divided up the total European market according to the geographic segmentation, age, gender, typology, nature of hair, washing frequency, and amount used (See Appendices 1 to 4). The aim of Lââ¬â¢oreal is to ââ¬Å"seeks to make accessible to women and men all over the worldâ⬠. Lââ¬â¢oreal launched the brand Lââ¬â¢orealââ¬â¢s Studio Line for men and Pââ¬â¢tit Dop for children. 4) Market Targeting: Lââ¬â¢oreal makes deep and thorough survey about the peopleââ¬â¢s attractiveness of different European countries. For example, Germany was more price-oriented than other countries, so using the strategy of price reduction can increase Elvitalââ¬â¢s market share increased significantly. Another example is that Spain was the European country with the most greasy and least straight hair. The market accepted the introduction of new products that contained technological innovations. Natural ingredients were very well accepted. 5)Umbrella brand strategy: Competing with a number of different Lââ¬â¢oreal brands enabled the company to position its products in more market segments and compete for market leadership by adding all together sales for its different brands. At the same time, product cannibalism was avoided by designing different positioning strategies: every single product invested in creating its own personality. )Broadest Distribution channels: Lââ¬â¢oreal is able to make its most advanced technologies available to a large number of people. All the Groupââ¬â¢s brands, particularly those whose purpose is to provide a wide group of people with the most innovative products at affordable prices, make the latest discoveries more accessible. 7)Communications Srategy: Lââ¬â¢orealââ¬â¢s communications strategy involves signing contracts with major intern ational stars from the world of show business and fashion to make them the spokespersons for specific items. In the UK, Jennifer Anniston, an actress on the leading TV sitcom ââ¬Å"Friendsâ⬠was chosen as the brand spokeswoman. Jennifer Anniston transmitted a modern, powerful image because she was a famous actress and very popular among generations aged 15 to 35. She was also very admired for her beautiful, stylish hair. The Ceramide R molecule , which was able to ââ¬Å"Wash the strength back into your hair. â⬠, was claimed by its advertising for the entire range in the UK. Delicate design of the advertising helped Elvive capture more than a 6% market share in 1997, and rose to 8% in the following year, making it the second ââ¬âranked brand on the market. Another example is about the leading brand Elvive. Elvive tries to capture the essence of pleasure using advertisements that sound tempting: ââ¬Å"Because Iââ¬â¢m worth it. â⬠, says Lââ¬â¢oreal. (Principle, Kotler, p. 459) 2. Human Resources: 1)Implement the best possible working conditions and try to make employee relations as personal as possible. 2)Recruit talented people from multicultural backgrounds and develop diversity. 3)Offer Sharing achievements: In 2003, LOreal paid a total of â⠬43 million in bonuses under the WPS scheme for the 2002 financial year, equivalent to an average of two weeks salaray. 4)Motivate people, particularly through a highly dynamic approach to remuneration and mobility. )Promote personal and professional development through the training programs offered by the Continuing Education and by comparing experiences. 6)Developing partnerships with Universities: The Groups involvement with universities has been stepped up and it now maintains 120 close partnerships all over the world. These ta ke different forms, including: financial backing for chairs, such as those at Oxford (Business School) 3. Information Resources: Information is one of the most basic ingredients of a successful marketing strategy. (Keegan, p. 189) Another job for applied research mentioned above in Lââ¬â¢oreal is to watch the competition. About 20 people in Lââ¬â¢oreal do nothing else but surfing the web and getting hold of 1,000 new products of other companies. Between 700 and 800 of them are examined in minute detail. 4. Financial Resources: Strategy is influenced and constrained by the financial resources of a company. John Scholes said (p. 348), ââ¬Å"The advantage of ââ¬Ëdeep pocketsââ¬â¢ is that a competitor can withstand an intensive competitive war. The organizer can gain competitive knowledge worldwide and also move resources wherever they are necessary either to preserve their own interests or to tackle competition. Lââ¬â¢orealââ¬â¢s success in the European started after it created its competitive advantage in its financial resource. In 1995, the success of new formula allowed Lââ¬â¢oreal to increase the price of Elseve products by 20%. Increased revenue meant that Elseve could spent more on advertising. This enabled Elseve to address more segments with differentiated messages, thereby further increasing its market share. The Marketing Environment Kotler et al (1997, p. 64) stated that ââ¬Å"Managing the marketing functions would be hard enough if the marketer had to deal only with the controllable marketing-mix variables. The company operates in a complex environment (macro- and micro- )which consists of uncontrollable forces and actors which affect the companyââ¬â¢s ability to perform well. Successful company is able to analyze its environment and so that it can avoid the threats and take advantage of the opportunities. ?The Macro-Environment This consists of a number of broader f orces that affect the company, which are largely uncontrollable, a new product or marketing program is likely to be more successful if it is in-line with strong macro environmental trends rather than opposing them. 1. Political: Political changes in the 1990s meant that almost all trading nations function with market ââ¬âbased economies and their trade policies have tended to encourage free markets between nations. (Johnson , p. 105) Governments are breaking up monopolies and introducing more pro-consumer legislation concerned with making the customer the ultimate decider on what will and will not to be produced. (Wright, p. 5) 2. Economical: With the adoption of the euro as a standard currency, many political boundaries will fall. By removing currency conversion hurdles, the switch will likely increase cross-border trade. (Kotler, et al , p. 59) 3. Social cultural/Natural: There is an increasing convergence of markets world. In some markets, customer needs and preferences are becoming similar 4. Technological: The fast development of technology is the key characteristic of environmental turbulence. It brings the high innovation turbulence. New technology creates new markets and opportunities and also ma kes markets and companies obsolete. ?The Micro-Environment: It includes the company itself, suppliers, customers, and competitors as well as public. The above analysis of Lââ¬â¢orealââ¬â¢s critical successful sectors has made relevant detailed statement. SWOT Analysis: Understanding the environment, taking good advantage of the opportunities and avoiding the threats are important elements of Lââ¬â¢orealââ¬â¢s success. SWOT analysis is useful for a good understand of Lââ¬â¢oreal. Strength: Lââ¬â¢orealââ¬â¢s high speed of renovation (over 3,000 new formulas) and the absolute competitive advantage of technology provide solid barriers for the potential entrants to entry. Its products cover all possible segments. The aim of Lââ¬â¢oreal is to ââ¬Å"seeks to make accessible to women and men all over the worldâ⬠. Lââ¬â¢oreal is able to make its most advanced technologies available to a large number of people in all areas of products. All the Groupââ¬â¢s brands , particularly those whose purpose is to provide a wider group of people with the most innovative products at affordable prices, make the latest discoveries more accessible. It can be said that Lââ¬â¢oreal has managed to satisfy the desire of different segments of buyers. All these strength made it quite difficult to be substituted, at least provide the delay of being substituted. Lââ¬â¢oreal is adept at continuously bringing innovation to the marketplace and maximizing the use of established brand names with new products targetd at these subsegments and niches. The advanced research result make many promising question marks become stars. Based on the solid financial resources, the stars will become cash cows as their markers mature. So many stars and cash cows of Lââ¬â¢oreal shine actively in the world. Every productââ¬â¢s advantage is temporary, and will be eroded. However, long-term advantage of Lââ¬â¢oreal maybe sustained through a series of temporary advantages. Weakness: Lââ¬â¢oreal is present in 130 countries, has 290 subsidiaries. Because of social and cultural difference, it is not easy to make the management is efficient in each subsidiary. The large distribution may meet unexpected trade trouble because of political risks, such as loosing all control, ownership of assets and market access. (Bradley, p. 133) Opportunities: In 1995, the French haircare products market was saturated at that time. The success of the new fomula made Lââ¬â¢oreal occupy the capability to enter the European market. The opportunities to enter the European market gave Lââ¬â¢oreal a shot in the arm. Globalization and deregulation as well as the emerging of European Union speeded up the entry. In haircare industry product, customersââ¬â¢ needs and preferences of different countries are becoming more similar. The trend of healthy and shiny hair has gained popularity. All these opportunities offered Lââ¬â¢oreal more space to develop. Threats: Facing powerful threat from world famous brands of Procter Gamble, Unilever etc, Lââ¬â¢oreal has had to invest heavily in innovation. The Group has 3 percent of consolidated sales devoted to research, 2823 people engaged in cosmetics and dermatological research, 501 patents registered in 2002. By comparison, Procter Gamble, Unilever, spend only 1. 7 percent and 1. 5 percent respectively of their cosmetics turnover (which is 20 percent lower than that of Lââ¬â¢oreal in any case. The threat can be low if Lââ¬â¢oreal can keep on developing patents and launching new formulas faster than other Group. (Brassington Pettitt, p. 385) Conclusion: Lââ¬â¢orealââ¬â¢s opportunities outperformed the rivalsââ¬â¢ threats and its weakness seemed much less important than its strength. The whole trend of environment is in favor of Lââ¬â¢orealâ â¬â¢s progress. It can be convincible that Lââ¬â¢orealââ¬â¢s powerful core competence of constant innovation and flexible, efficient marketing strategy has forged and sustained Lââ¬â¢orealââ¬â¢s success and bring it a bright future. References: . Kotler, P. , and Armstrong, G. , 1997. Marketing: an Introduction. 4th ed. Harlow: Prentice Hall. 2. Wright, R. , 1999. Marketing: Origins, concepts, Rnvironment. 1st ed. London: Thomson Learning. 3. Doyle, P. , 2000. Value-based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value. 1st ed. Chichester: John Wiley Sons, Ltd. 4. Keegan, W, J. , 2002. Global Marketing Management. 7th ed. Person Education, Inc. 5. Bradley, F. , 2002. International Marketing Strategy. 4th ed. Harlow: Prentice Hall. 6. Brassington,F. , and Pettitt, S. 2003. Principles of Marketing. 3rd ed. Harlow: Pearson education limited. . 7. Kotler, P. et al . 2001. Principles of Marketing. 3rd European ed. Harlow: Pearson education limite d. . 8. Johnson, G. , and Scholes, k. , 2002. Exploring Corporate Strategy. 6th ed. Harlow: Prentice Hall. 9. Hooley, G. J. , et al. 1998. Marketing Strategy Competitive Positioning. 10. Porter, M. E. , 1985. Competitive Advantage. Free Press. 11. Prahalad, C. K. , and Hamel, G. , The core Competence of the Corporation. Harvard Business Review (May/June 1990), p. 79-91.
Tuesday, April 14, 2020
Why Students Use Sample Paragraph Essay With Thesis?
Why Students Use Sample Paragraph Essay With Thesis?Many college students today have some type of a writing sample of a sample paragraph essay with a thesis. This type of essay is a good way to teach the important tips of writing and how to structure an essay. Here are some of the main reasons why so many students take advantage of this sample.It teaches them to express their thoughts in writing and they can use it as a good way to express themselves in writing. They will be better prepared to write when they do this. This also gives them ideas on how to develop their own essay for their school.It is a common use of this sample paragraph essay with thesis English that it will help them learn how to write essays. There are several ways to express your thoughts. By taking the time to write this essay you will be able to see what you can express using this style.Because there are many tips on how to write an essay, it can teach them the right way to express their thoughts. Instead of te aching them to write in a wrong way you are giving them the tools to express themselves in the right way. It will help them learn how to use the right word that they need to express their thoughts.This is a great way to teach them about grammar and how to use this grammar properly. They can learn to write by doing this instead of being taught by someone else. This also helps to keep them motivated and involved in their work.By using this essay they will learn how to express their ideas properly. It will help them learn how to express themselves in a different way that will help them express their ideas effectively. Using this sample will help them improve their own writing ability.The main purpose of this sample is to help you know how to write a good essay for college. It will teach you about how to write an essay in a way that will be easy to read and understand. You will be able to see that there are several different ways to express ideas and to show knowledge of the subject.By using this sample paragraph essay with thesis English will help you learn how to express yourself in a better way. You will be able to write in a way that is effective and it will also teach you about grammar. It will also help you see the benefits of how you can learn from this.
Saturday, March 14, 2020
Free Essays on Surfacing
In ââ¬Å"Surfacing,â⬠by Margaret Atwood, the unnamed protagonist acquires a radical perception of reality that is developed through an intense psychological journey on the island that served as her childhood home. Truth can be taken from the narratorââ¬â¢s viewpoint, but the reader must explore the inner turmoil plaguing her in order to understand the basis of such beliefs. The narratorââ¬â¢s perception of reality can be deemed reliable once all of these factors are understood; however, throughout the novel Atwood develops many unseen connections that are essential to such and understanding. Once the reader is able to understand the basis of the narratorââ¬â¢s perception of reality, it is then possible to receive and accept Margaret Atwoodââ¬â¢s stance on the role of women and nature and, thus, discover the underlying meanings of the novel. The narrator returns home to an unforgotten place that is gradually being taken over by the diseased culture of the ââ¬Å"Americans.â⬠At this point in the novel the narrator feels as if she has allowed herself to fall under the control of man and hence has, too, like nature, been a victim of the ââ¬Å"Americanâ⬠culture. Although it is not yet clearly evident, it can be inferred when she makes first light of the situation. The baby was ââ¬Å"my husbandââ¬â¢s, he imposed it on me, all the time it was growing in me I felt like an incubator. He measured everything he would let me eat, he was feeding it on me, he wanted a replica of himself.â⬠With this in mind, it is quite understandable why the narrator feels contempt towards the ââ¬Å"Americans.â⬠Perhaps, she relates her husbandââ¬â¢s masculinity and need to control her to the ââ¬Å"Americansâ⬠need to disrupt and manipulate nature. Thus, it is hypothesized, that as the novel progresses the narra torââ¬â¢s perception of reality, and, consequently, Atwoodââ¬â¢s main argument, is developed through the connection between both natureââ¬â¢s and womenââ¬â¢s inability to resist dominat... Free Essays on Surfacing Free Essays on Surfacing In ââ¬Å"Surfacing,â⬠by Margaret Atwood, the unnamed protagonist acquires a radical perception of reality that is developed through an intense psychological journey on the island that served as her childhood home. Truth can be taken from the narratorââ¬â¢s viewpoint, but the reader must explore the inner turmoil plaguing her in order to understand the basis of such beliefs. The narratorââ¬â¢s perception of reality can be deemed reliable once all of these factors are understood; however, throughout the novel Atwood develops many unseen connections that are essential to such and understanding. Once the reader is able to understand the basis of the narratorââ¬â¢s perception of reality, it is then possible to receive and accept Margaret Atwoodââ¬â¢s stance on the role of women and nature and, thus, discover the underlying meanings of the novel. The narrator returns home to an unforgotten place that is gradually being taken over by the diseased culture of the ââ¬Å"Americans.â⬠At this point in the novel the narrator feels as if she has allowed herself to fall under the control of man and hence has, too, like nature, been a victim of the ââ¬Å"Americanâ⬠culture. Although it is not yet clearly evident, it can be inferred when she makes first light of the situation. The baby was ââ¬Å"my husbandââ¬â¢s, he imposed it on me, all the time it was growing in me I felt like an incubator. He measured everything he would let me eat, he was feeding it on me, he wanted a replica of himself.â⬠With this in mind, it is quite understandable why the narrator feels contempt towards the ââ¬Å"Americans.â⬠Perhaps, she relates her husbandââ¬â¢s masculinity and need to control her to the ââ¬Å"Americansâ⬠need to disrupt and manipulate nature. Thus, it is hypothesized, that as the novel progresses the narra torââ¬â¢s perception of reality, and, consequently, Atwoodââ¬â¢s main argument, is developed through the connection between both natureââ¬â¢s and womenââ¬â¢s inability to resist dominat...
Thursday, February 27, 2020
The study of product development as the core in transforming medium Literature review
The study of product development as the core in transforming medium size businesses into large multi-national companies - Literature review Example Six different theoretical frameworks have been formulated to explain organizational transformation. They include life cycle, evolutionary, dialectical, teleological, social cognition and cultural approaches to change. Evolutionary models include social evolutionary and biological models. Here it is assumed that situational variables, circumstances and environment faced by each organization determine the change in each organization. Here very little role is given to people in determining the direction of change and change is considered as very slow process.The later version of these models assume managers having ability to respond and anticipate changes.Based on this theory, mergers are considered as a form of organizational transformation to respond to forces outside an organization. Through mergers, there can be overall change in the organizational structure of an existing corporation in a mature product market as a part of its growth strategy to survive in the industry. This happens when the results of the past investment decisions will not be able to produce assets or resources that can finance the activities. Thus, the process of mergers and acquisitions involves the reduction in the resources as a part of the reallocation to new growth areas. In the case of mergers, the firms receive a surplus than they obtain individually through the economies of scale. This surplus increases when the product demand is high and falls when it is low. ... Thus, the process of mergers and acquisitions involves the reduction in the resources as a part of the reallocation to new growth areas. In the case of mergers, the firms receive a surplus than they obtain individually through the economies of scale. This surplus increases when the product demand is high and falls when it is low (Lambrecht and Myers, 2004). In addition to these, during the economic downturns, the unproductive assets existing needs to be sold off to shareholders. The hesitancy of the management in doing so results in takeover activities (Maksimovic and Phillips, 2000).The takeover results in selling the unproductive assets to the acquirer of the firm and thereby reaching the proceeds of the takeovers to the shareholders. Thus mergers result in cost savings and revenue enhancement. The main criticisms of the evolutionary models include their base on mathematical field and not human fields, failure to explain change as a social phenomena, difficulty in linking environme ntal and organizational variables, etc(Collins,1998). The teleological models see change as the phenomenon resulting from the leadersââ¬â¢ perception of necessity to change. Here change is assumed to be dependent on internal decisions in accompany instead of external changes. This model gives the central role to leader and considers leader as a rational agent and change is explained on the basis of scientific management tools. Thus these models are considered as more human than the evolutionary models (Brill and Worth, 1997). This theory focuses on the need for leaders to motivate the followers rather than imposing their behaviour on followers (Trice and Beyer,
Monday, February 10, 2020
Reflective account for postgraduate activities Essay
Reflective account for postgraduate activities - Essay Example All the same, I believed that my paper was in its comprehensive form. I was only to make a few changes with my lecturers in order to make the presentation easier. I finally made my oral presentation before other intellectuals and stakeholders. The initial part of the conference solely entailed presenting my ideas in concise forms. In the beginning, I made a justification for my study by stating that risk management is an unexplored element in the study of finance. This is because of the empiricism and analysis that studies on risk demands. In the oral presentation, I made my references from a PowerPoint slides that I had prepared on my laptop. This enabled me go through the presentation procedurally as I moved from the most basic parts to the most abstract segments. Thereafter, I faced questions from the audience, which occurred at the end of the presentation. When I began my PhD, I held the idea of testing my thoughts against fellow scholars. This is an ultimate feat for every scholar as other people discuss your findings over an issue. In turn, this is a method of gaining legitimacy in the academia. Gaining legitimacy finally certifies oneââ¬â¢s academic products and makes a person gain acceptance among knowledgeable people. This is unlike the undergraduate level where there are no stringent standards over presenting ideas. In this sense, I wanted the foundation for advancing knowledge in the future and produce ideas that gain acceptance across disciplines. I realized that it takes more than a good idea to earn legitimacy in life. During the presentation, I had to develop charm while passing on my ideas. This because charm makes people glued to oneââ¬â¢s ideas in spite of abstractions. Besides, I had to learn how to sustain an audience through long sessions. This was also essential for hearing my own inner voice as I made presentations.
Friday, January 31, 2020
Counter Culture Essay Example for Free
Counter Culture Essay Introduction From a moral standpoint, social problems harm people and from a democratic standpoint, social problems harm the well-being of citizens. In addition to that, from a societal standpoint, social problems threaten the productive functioning of society. A social problem is said to exist to the extent that some malfunction is observed in society. This malfunction might be an inequality (e.g:with the same education and experience women earn only about 80% of what men earn in the labor force), a poor allocation of resources (e. g: poor environmental stewardship), violence (e.g: domestic violence, rape, violent crime), or an inefficient organizational system (e.g: too much or too little being spent on social services). The social evils that are plaguing our society today could hardly be catalogued, they are uncountable in the true sense of the assertion. Among the prominent social problems are the escalating crime waves , religious intolerance , disrespect for elders , laziness and lateness of duty , widespread of diseases , ostentatious spending, abortion, pre marital pregnancy, elope (run off secretly to be married and usually without the consent or knowledge of oneââ¬â¢s parent), disciplinary problem, psychological problem, slow down development of the country, and alcohol consumption . These are the effects of our social problem among Malaysian youth. Sociologists can identify many aspects of society that might be considered to be social problems. It is the values held by the majority of citizens (in a democracy) that define what is a social problem (e.g:Is denial of same-sex marriages a problem?). Social problems are identified as such partly with respect to their perceived effect on the productive functioning of society. Social problems can be difficult to identify (e.g:What is the scientific evidence that same-sex marriages or the prohibition of them will harm society?). Sociologists use the consensus, conflict, and interactionist perspectives to examine these conditions of potential social problems. Risk Factors for Social Problems Risk factor is defined as a factor which increases the chances of socialà problems beyond control. There are different risk factors for social problems among youth such as biological, psychological and social. Social risk factors include unemployment, disturbed family environment, unavailability of educational opportunities, availability of drugs in locality, law and order situation. Environmental/social risk factors are increasing the chances of using drugs among youth. A youngster who is disturbed because of his family environment will spend time out side of his home, sitting with friends who can offer him drugs. Handling peer pressure will be difficult for him, as a result, he will be ready to use drug. A youngster deprived of educational opportunities and economic resources may be at great risk of using drugs. His disappointment from social problems will produce images of drugs in his mind as the suitable source of getting rid of his problems. Easy availability of drugs/substance in his locality will further serve to increase his craving for drugs. Also the principal and behavioural factors linked with youth violence are hypersensitivity, impulsiveness, poor behavioural control, attention problems, history of early aggressive behaviour and low educational achievement. Associating with delinquent peers has also been linked to violence in young people. Gangs and a local supply of guns and drugs are a potent mixture, increasing the likelihood of youth violence. Low level of social cohesion within community has been linked to higher rates social problems. Cultures that do not provide non-violent alternatives for resolving conflicts appear to have higher rates of social problems too. For most young people, the offending behaviour is part of growing up, of testing the limits, of taking risks, of asserting their independence. It may also be an indication of boredom and the absence of anything useful or meaningful to do. It may be a reflection of that awkward stage of life where one feels grown up but not able to participate fully in the world of adults. Generally, the offenses that they commit are relatively minor and decrease in frequency as they grow older, mature and find a way to participate in and contribute to society. Ways to overcome social problems The role of parents is crucial in giving serious attention to their children. Parents must consider the movements of their children. Parents should always know and identify the problems faced by their children and are willing to take the time to solve the problem. Parents also should know their childââ¬â¢s friends and always make sure their children make friends and socialize with those who have well in morally. In addition parents must spend part of daily time with children by giving them confidence, courage, creating positive attitudes towards issues, emotions and decisions. Another common set of prevention strategies addressing youth violence focuses on early intervention with children and families. Such programmes provide parents with information about child development and teach them how to effectively discipline, monitor and supervise children, as well as how to manage family conflict and improve communication. Parent and family -based interventions are among the most promis ing strategies for producing long-term reductions in youth violence. 2. Academic approach. This can be done by adding activities based on academic and semi-academics activities such as extra-curricular in schools. Similarly, the changes in teaching techniques such as use of computer, video, audio-visual aid equipment and techniques of teaching outside the classroom should be implemented. 3. Establishing legal system in the school. Provisions in the law school could create fear among students, in addition to reducing the burden and responsibility of the school and the parents in monitoring discipline. 4. Law enforcement authorities like the police. Jurisdiction of the existing police should be used by school administrators in the discipline of students. The administrator shall take the opportunity to refer their studentââ¬â¢s problems to police. 5. Preventive measures should be held as appropriate counselling at school level. Counselling at school level is important in helping teenagers overcome their problems. This program will be more meaningful i f the counsellors are qualified and experienced elected. 6. Parents and Teachers Association (PTA) should play an important role more frequent meetings between parents, guardians and teachers should be heldà especially for students that influenced in social problems. Parents should discuss studentââ¬â¢s problem with teacher and get ready to receive and advice from a teacher with an open and positive attitude. If one considers that ultimately we are concerned with the healthy development of adolescents in transition to adulthood, we must be concerned with the issues that impede or impact on such transitions. Transition to adulthood includes simultaneous transitions across several domains including post-secondary education or other work preparation training, labour force participation (or unemployment) independent living, marriage or cohabitation, and community living. Transition success is affected by many factors including personal characteristics, gender, family influences, exposure to role models, economic status, cultural influence s, and the economic viability of the community in which the person functions. We also be mindful of the fact that adolescence occurs in a context with such factors as race, ethnicity, cultural customs, language, social views and practices, sexual orientation and physical or learning disabilities all combining to make the transition experiences of some adolescents very different from others. While there has been a fair amount of work done on identifying risk factors that, if present, may increase the likelihood of a young persons involvement in crime or other negative behaviour problems, there has also been some work done on the development of programs that build on the enhancement of protective factors which may reduce the effects of exposure to risk factors and thus lower the chances a youth will develop serious anti-social or other behaviour problems or become a victim.. Protective factors may also divide into: (1) Individual characteristics (i.e. high IQ, high level of resilience and flexibility and a positive social attitude); (2) Social bonds ( notably warm, supportive and affective à relationships with parents and other adults); and (3) Social support including positive social skills and socially acceptable pattern of behavioural norms. Possession of problem-solving, Life and communication skills. Sociability, Resilient personality or temperament A sense of belonging, secure attachments to positive parent(s) or family Positive relations with ââ¬Å"pro socialâ⬠peers Access to other caring supportive adults Appropriate discipline Limit-setting and structure from parents, Opportunities to experience success and build self esteem In the context of transitions from adolescence to healthy adulthood, it is important to consider the notion of resilience as a young persons ability to cope in the presence of major stress or risk factors. They go on to suggest that resilience is a source of strength in young people created or nurtured by caring and effective parents or other adult caregivers, positive learning environments in schools and access to community resources. What is the value of having an assessment to identify potential risks and needs of young offenders? By objectively identifying young persons who pose a higher risk of re-offending and the program interventions that are needed Assessments allow for a potentially more efficient and effective use of resources More objective and consistent decision making Establishing a baseline for monitoring a young offenderââ¬â¢s progress Periodic reassessment of rehabilitative effectiveness Appropriate targeting of program intervention to address the social problems factors associated with offending (risk-needs assessment) such as: Use of appropriate modes of intervention based on social learning principles A multiplicity of available interventions to address differing individual needs Consistent application of interventions to ensure program integrity Quality assurance of program design and delivery including training and recruiting appropriate staff Strong theoretical base or mission for the program We should be careful not to suggest that a program has not been successful if a young person re-offends. While rehabilitative programs are designed with a goal of reducing recidivism, it is essential that other forms of program success are included in the mix and not totally rely on measures of recidivism to determine success. We can reduce occasional or temporaryà offending by young people by helping them deal with the stress associated with the turbulence of adolescence and finding ways of involving young people in useful and meaningful activities. Educational and recreational activities to which all have equal access and which are designed on the basis of the varied needs and interests of young people are important. Access to social services can help some young people and their families deal with problems which may underlie the offending behaviour. Given what we know about the correlation between poverty, mental health and opportunities, the economic security of young people and their families should also be a priority. These measures are all primary prevention strategies ways of creating healthier and ultimately safer communities. Conclusion Though social problems are recurrent issues in many societies all over the world, they can be predetermined and controlled by use of social studies. When we think of the many settings that have evolved over time, it becomes apparent that there can never be a permanent solution to these social problems. Governments in affected regions try to curb socially unacceptable behaviour by regulating wealth and economy for citizens, thereby ensuring that money distribution is constant and fluent enough to avoid situations where some feel exploited. More measures can be taken to avoid socially unacceptable behaviour like crime and drug use, thereby maintaining law and order in society. Society is the place where young generations are brought up and nurtured for future. If social problems are left to come up and establish themselves, the upcoming generations would grow up to become savage and barbaric citizen, destroying civilization that was once prosperous.
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